We believe in one principle that-
Creativity is the essence of life which leads innovation. Creativity is the basic of all. If one is creative or can think creatively, he can find the solution(s) of all the problem(s), or better he can handle them with one or other alternate thought(s) by selecting the best available source and this is the essence of life which leads innovation, which leads invention for his own better and for the betterment of the society.
And, this is what we think and work accordingly to achieve our best using our creativity.